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My Biography

I have been in love with fashion for as long as I can remember. I was always the person that many would come to for fashion advice about how to dress and how to accessorize their outfits. But for myself, one thing that I always did was modify my every outfit. I would always customize and accessorize it, and people were always interested in those creations. That is how my story as a fashion designer begins. In February of 2010, I opened my own chic boutique located in Massachusetts. An elegant boutique for the modern day woman who likes classic fashions with a twist. I have always been captured by chic designs and have always loved not only to dress myself, but always others as well. As I ventured into designing my own clothing line, the Luna Joachim Collection was born. I have always said that I was born in the wrong era.

This may be true because I love the dignified fashion from the women of the 1950’s, always dressing with gloves and hats. This style lends itself to my fashion line, which is a culmination of a lifetime of growing and coming to know just exactly what I like.

Now, I am expanding my designs to accessories – scarves! I’m so excited for this new space for new creations! This new line pulls inspiration from the styles of the 1950’s, with a unique modern flair to beautifully dress up any look. As you explore these new scarves, I hope they can each inspire you to dress in ways that make you feel beautiful, classy, bold and yourself!

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